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Welcome to smoogle.co.za

You’ve probably reached smoogle.co.za because your website isn’t doing very well in Google’s search results. Well, we hope you’ve come to the right place.

We all know that in order to get web traffic, and more importantly, paying web traffic, our web sites need to rank high in Google’s search results. Unfortunately, whoever designed your website probably didn’t stress the importance of search engine optimisation enough. In most cases web designers spend most of their time creating very flashy websites and pay very little attention to the most important aspect, which is: where is the traffic going to come from?

Google’s worldwide success can pretty much be attributed to the fact that their algorithms succeeded in weeding out all the chancers and  spammers on the web in order to provide users with the most relevant search results. Before Google, search engines paid little attention to the relevance and actual content of websites.

Google sifts through enormous amounts of data every minute of every day. Its ‘google bots’ crawl from link to link on the web, assessing the relevance of content and storing snippets of the content in an index for fast retrieval. Every entry in Google’s index gets a ‘score’ which determines where in the search results that certain web site will appear.

Google's Scorecard 

Visibility:

In order for googlebots to crawl your site successfully, it needs to be able to understand what the content means. The structure of your web site is very important here. Google bots can’t see pictures. They also can’t understand certain types of flashy graphics and videos, so be wary of these.

Relevance:

Google assesses your site’s relevance by scanning through your content and picking certain keywords as the general category to index your site in. Its algorithms have the ability to detect whether the content is just stuffed full of keywords or whether there is actual, meaningful information. Don't ask me how they do this, we just know that they do!

Reputation:

This is where Google's secret ingredient comes in. When the 'googlebots' crawl the internet from link to link, Google counts the number of links that point to each website. It also checks whether the content of the site is relevant to the content of the site that the link is pointing to. The more links you have to your site from sites that have similar content to yours, the higher your reputation.